Skillful delivery of the right message to your target audience - across earned and social media- can mean the difference between success and missed opportunities.  We specialize in creating public relation campaigns that combine traditional news media and social platforms eaching your audience.  We are experts at developing successful media pland and managing mult-layered, complex communication campaigns. 

Key Areas of Focus:

• Media Placement to Drive Revenue, Leases or Sales 
• Media Outlet + Demographic Alignment 
• Press Familiarization 
  
• Editorial Campaigns
• Digital Media Releases 
• Media Placement and Advertising 
• Media Events
  
• Media Training
• Social Media Integration
  
• Influencer Communication Strategies 
  
• Tracking and Analysis

Key Areas of Focus:   

• Strategic Community Outreach 
• Propoent Identification 
• Securing Partnerships + Endorsements 
• Developing Targeted Presenation + Communication Materials/ Modes 
• Communication Management 
  
• Earned and Social Media Management 
• Opponent Interaction + Strategies 
  

Sometimes effective advocacy requires more than education; it requires shaping the political environment,  motivating a constituency to support your project or launching a new initiative. Through campaign-style communications, coalition-building and media relations, we will help you be successful. 

Our planning process is straightforward.  We look at the big picture and the small print to develop tailored, strategic communication plans that achieve results. We don’t put stock in cookie-cutter communications. 

The basics come first: what is the situation, why are we communicating, who are our target audiences, and what action, if any, do we want them to take.  With this information in hand, we are able to more clearly define a client's needs and develop a communications program that delivers results. 

The politics of community development and land use are as local as politics get.  

At Michela Communications, we provide strategic guidance, stakeholder outreach and media relations to a variety of public agencies and private developers, enabling them to effectively communicate with their constituents, preempt potential roadblocks and meet their goals.      

We know that getting a ‘collective green light’ to break ground or move forward can be a time-consuming endeavor.  Even well-planned projects and initiatives face some opposition. 

By combining a deep knowledge of politics and communities with strong public relations, Michela Communications advances communication between clients, stakeholders and the media to make projects better and communities stronger.